Madagascar requires the contribution of all national actors to alleviate its humanitarian needs. Indeed, the country is exposed to several multi-hazard risks and disasters including cyclones, floods, food insecurity, drought, epidemics, locust plagues. For example, the value of economic damages and losses is estimated at USD 300 million, and the stock of prepositioned supplies available ranged from USD 6 million in 2008 to USD 2 million in 2014.
Thus, the State cannot cover all needs alone but requires the contribution of other actors, including the private sector which can provide many technical, material and financial resources.
In order to better coordinate humanitarian actions implemented by the private sector, the United Nations Resident Coordinator, UNOCHA and the National Bureau for Disaster and Risk Management (BNGRC) launched a competition to elect the “Best Humanitarian Actor” under the theme “I was here” in 2012 on World Humanitarian Day. The competition also served as an awareness-raising campaign among private sector companies.
As prizewinner, the Telma Foundation represented the private sector in regional forums and consultations, and was selected by ONUCHA to represent the private sector for Eastern and Austral Africa at the Steering Committee for the preparation of the World Humanitarian Summit. The Telma Foundation has taken the lead in encouraging its peers within the private sector to contribute to the country’s humanitarian activities, under the 2013 World Humanitarian Day’s theme, “The world needs more heroes” with the objective to better coordinate humanitarian responses to disasters and become more efficient. Launched on December 5th 2014 in Antananarivo, the Private Sector Humanitarian Platform, first initiative of this kind in the world, ensures a better coordination of humanitarian efforts.